Renault London,
Park Royal - an
iconic location.

Utilising key features of context and location within a creative response to create the opportunity to present a piece of theatre on a major commuter route into West London.

Renault London, Park Royal
Project
Redevelopment of existing automotive retail facility
Role
Experience and architectural design
Concept design (RIBA Stages 1-2)
As part of our response to a design competition we introduced a concept that resolved the challenges of managing vehicular circulation and product display, creating a ‘sense of arrival’ by exploiting the site topography.

The primary showroom spaces are located on an elevated podium, with undercroft parking.

The main road frontage of the building then acts as a series of stages, housing ‘hero’ displays with enhanced backdrops for each of the represented brands.

The building facades double up as billboards – employing the latest digital and lighting techniques for complementary messaging, creating an ever-changing performance of movement and light.

Here's just a small selection of images from the project. For more information and a full case study, please drop us an email.                              
Meda International Ltd.
The Granary, Church Lane,
Oxfordshire, England
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